John W. Mullin writing in the Wall Street Journal about entrepreneurship, set out to understand why most business plans don’t deliver. He offers three key elements that go into a successful business plan.
http://online.wsj.com/article/SB10001424052970204830304574133501980701202.html
Archive for June, 2009
Business plans that don’t deliver
Posted in Uncategorized, tagged business plans on June 25, 2009 | Leave a Comment »
Branding FAIL
Posted in Uncategorized on June 3, 2009 | Leave a Comment »
It really pays to think carefully about naming any new product. Don’t think it’s all that big a deal? Here’s a great example of what we will call branding FAIL:
Microsoft is rebranding their search engine (again). The name this time? Bing. They tried to evoke the sound of a buzzer going off indicating that your search [...]
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