It really pays to think carefully about naming any new product. Don’t think it’s all that big a deal? Here’s a great example of what we will call branding FAIL:
Microsoft is rebranding their search engine (again). The name this time? Bing. They tried to evoke the sound of a buzzer going off indicating that your search is “done.” What they really did, however, was to give Microsoft detractors a fabulous acronym:
But It’s Not Google.
More on the story from David Pogue’s article in The New York Times.
