As promised, here are the slides from today’s Networking Lunch. If you have any questions about the resources we talked about today, drop me a line!
Archive for the ‘business resources’ Category
Slides from September’s Networking Lunch
Posted in business resources, events, research databases on September 15, 2011 | Leave a Comment »
A Nifty Free Thing from Nielsen
Posted in business research, business resources, marketing, research databases on June 23, 2011 | Leave a Comment »
Every so often here at the library, we come across a neat free tool that we just can’t wait to share with everyone.
Today was one of those days. The tool we found is called MyBestSegments. This site from The Neilsen Corporation gives you a quick & dirty look at the major market segments within a specific ZIP code.
Here’s how to do it: Head to the lookup page. Enter your 5-digit ZIP code and choose which market segmentation system you want to use (your choices are Prizm, P$YCLE, or ConneXions). Fill out the security block & click Submit.
MyBestSegments' PRIZM result for 29401
Neat, huh?
For more information on how to use MyBestSegments, check their FAQ page.
If you’d like to know more about how market segmentation itself works, head over to our ebook edition of the Encyclopedia of Small Business. (If the direct link doesn’t work for you, go to our Online Research Library, open the Encyclopedia of Small Business search for the phrase market segmentation.)
ReferenceUSA Video Tutorials
Posted in business resources, entrepreneurs, essential sources, fast trac, research databases, starting a business on February 22, 2011 | 1 Comment »
Just discovered something wonderful about the grandaddy of all our company research databases, ReferenceUSA: video tutorials!
We’ve been wanting to do our own tutorials for some of our most popular resources, so we’re thrilled that ReferenceUSA is providing links to a couple good ones from other libraries around the country.
The videos are on ReferenceUSA.com under the Take a Tour link. I’ve embedded one of the videos below. The librarian here demonstrates exactly the same search that I recommend when people ask how to search for competitors (especially if they want business expenditure data) or how to create a mailing list.
Alternatively, head on over to YouTube and search for ReferenceUSA. You’ll see several how-to videos produced by various academic and public libraries around the country. Keep in mind every library doesn’t subscribe to every available ReferenceUSA module, but these videos will give you a great introduction to this popular tool.
Ready to get started with ReferenceUSA? You can login at home with your Charleston County Public Library card any time! (If you don’t have card & you live in the area, you can always use the database at any CCPL library branch. If you like what you see, you can apply for a card before you leave!)
DIY Business Research Returns on 1/24
Posted in business research, business resources, events, research databases on January 19, 2011 | 1 Comment »
Our business program series this year starts off with the return of our popular Free Is Fabulous: DIY Business Research program.
Like most of us, are you short on time and money? Did you know that you can use the Business Center’s online library to build your own business-to-business mailing list, spy on your competition and find customized demographic reports for your marketing needs–for free?
CCPL’s resident Business Librarian (that’s me!) will show you how to conduct this kind of valuable business research from your home or workplace.
When: Monday, January 24th from 6 – 7:30 PM
Where: Main Library Auditorium, 68 Calhoun Street
As always, registration is not required and the program is free! If you have any questions, email us at askaquestion@ccpl.org or give us a call at 805-6930.
Demographics Demystified Slides Are Up!
Posted in business research, business resources, CCPL, demographics, events on October 18, 2010 | Leave a Comment »
So that took longer than I expected to get done! But here are the slides from last week’s Demographics Demystified presentation. (Hint: if you hop over to Slideshare, you can see my speaker’s notes below the presentation.) Enjoy!
