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Archive for the ‘demographics’ Category

So that took longer than I expected to get done!  But here are the slides from last week’s Demographics Demystified presentation.  (Hint: if you hop over to Slideshare, you can see my speaker’s notes below the presentation.)  Enjoy!

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If you’ve ever written a business plan or applied for a grant, you know how crucial it is to find the demographics you need — fast!  Thanks to some awesome tools from the Census Bureau, the Berkeley-Charleston-Dorchester Council of Governments and the CCPL Business Center’s online library, you can find a wide variety of local, [...]

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I really enjoyed Lee’s branding presentation this morning!  Here’s some food for thought I took away with me when it was all over. A brand is also an experience.  Think about Starbucks.  They are selling more than a product or service: being a third place, an experience, is a crucial part of their brand. Coca-Cola continues to [...]

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Short on time and money? Did you know that you can use CCPL’s Business Center resources to build your own business-to-business mailing list, spy on your competition and find customized demographic reports for your marketing needs–for free? I will show you how to conduct this kind of valuable business research from your home or workplace at [...]

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Time for some great news for anyone writing a business plan or researching the demographics of our area: DemographicsNow is now available for remote access!  This means that no matter where you are, you have access to detailed demographics research with a click of your mouse!  We love how easy this database is to use and [...]

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