Posted in demographics, marketing, program on October 7, 2009 | Leave a Comment »
I really enjoyed Lee’s branding presentation this morning! Here’s some food for thought I took away with me when it was all over.
A brand is also an experience. Think about Starbucks. They are selling more than a product or service: being a third place, an experience, is a crucial part of their brand.
Coca-Cola continues to be the [...]
Posted in business plans, business resources, computers, demographics, ebooks, entrepreneurs, program, research databases on September 25, 2009 | 2 Comments »
Short on time and money? Did you know that you can use CCPL’s Business Center resources to build your own business-to-business mailing list, spy on your competition and find customized demographic reports for your marketing needs–for free?
I will show you how to conduct this kind of valuable business research from your home or workplace at Free [...]
Posted in demographics, entrepreneurs, just for fun, library services, statistics on September 22, 2008 | Leave a Comment »
After the 18th annual South Carolina Industry Appreciation Week last week, we spent some time thinking about our local industries.
Facts about Charleston’s Business Community:
Charleston County has 11,959 business establishments as of 20061
179,971 workers were employed by these establishments in 20061
Gross sales by Charleston County businesses were $12,880,870,684 during fiscal year 2005-061
The top 5 industries in Charleston [...]
Posted in demographics, entrepreneurs, research databases on February 4, 2008 | Leave a Comment »
Here’s some great news for anyone who loves to find business information online for free. Got your attention? Good! CCPL has added two new database to our Business & Financial Research Tools section.
Small Business Resource Center
First up is one of Discus’ new databases, Small Business Resource Center. Since this database comes to us courtesy of [...]
Posted in demographics, marketing on October 25, 2007 | Leave a Comment »
A coworker passed me a review of http://www.dataplace.org/ which was recently published in Choice. Like most people, I’m always on the lookout for something free that’s really useful. This site is my new favorite free thing. Let’s take a look at why.
First, head over to http://www.dataplace.org/. Just to the right of the page’s center, type [...]
Posted in business plans, business resources, demographics, essential sources, statistics on February 28, 2007 | Leave a Comment »
It’s Part 2 of the Essential Sources series, and we’re back in the world of statistics for another post. Both of these titles are published by New Strategist Publications and offer easier access to BLS data.
Best Customers is another work based on the BLS’s Consumer Expenditures Survey. This book looks at spending patterns by demographic [...]
Posted in business resources, demographics, essential sources, marketing, statistics on January 30, 2007 | Leave a Comment »
Here at the library, we field a lot of the same kinds of question about business. Most of our patrons are in various stages of planning a small business, so as a result, we tend to use some of the same books over and over again to solve the same problems. “Essential Sources” will be [...]
