Posted in demographics, marketing, program on October 7, 2009 | Leave a Comment »
I really enjoyed Lee’s branding presentation this morning! Here’s some food for thought I took away with me when it was all over.
A brand is also an experience. Think about Starbucks. They are selling more than a product or service: being a third place, an experience, is a crucial part of their brand.
Coca-Cola continues to be the [...]
Posted in entrepreneurs, marketing, program on October 2, 2009 | Leave a Comment »
This month’s Small Business and Nonprofit Networking Lunch topic is Branding and Your Organization. Lee Deas of Obviouslee Marketing will explain the basics of branding and share tips on how to use branding strategies to your organization’s advantage.
Since Lee entered the marketing field 10 years ago, she has helped organizations of every kind from nonprofits [...]
Posted in entrepreneurs, marketing, nonprofits, program on August 25, 2009 | Leave a Comment »
Haven’t you wondered how the media chooses which stories to air? Wouldn’t you like to know the answer so you can have a shot at getting some coverage for your organization?
If so, you’ll definitely want to join us for lunch at the Small Business & Nonprofit Networking Lunch next week on Wednesday, September 2nd! Learn from [...]
Posted in entrepreneurs, marketing, nonprofits, program on August 3, 2009 | Leave a Comment »
Don’t forget! The Small Business and Nonprofit Networking Lunch meets this Wednesday, August 5th, from 11:45 to 1:15 PM!
This month we’re featuring a killer topic: 5 Marketing Mistakes That Will Kill Your Organization.
Dialing in on your customers or donors will increase the effectiveness of your three most valuable assets: Time, Money, and Energy. Marketing expert Chris Cooper will [...]
Posted in entrepreneurs, government contracting, marketing on March 7, 2009 | Leave a Comment »
The SC District of the Small Business Administration has posted a new section on their website called “Surviving the Perfect Storm: Advice to Get Your Business Through the Recession.” The site includes information on startup, financing, and marketing, among other topics. Check it out!
Posted in computers, just for fun, marketing, retail, technology on July 28, 2008 | Leave a Comment »
Ever heard of a department store in The Netherlands called Hema? I hadn’t–not until someone passed this link on to me:
HEMA – online winkelen
Go there. Wait. Move your mouse around. Be amazed, then continue reading this post.
The genius of this marketing effort is that it breaks the mold of how a retail store’s website behaves. People [...]
Posted in entrepreneurs, marketing, program, small business resource fair on February 13, 2008 | Leave a Comment »
It’s that time again! The 3rd annual Small Business Resource Fair is coming up here at the Main Library just one month from today, on Thursday, March 13th from 10 A.M. to 3:30 P.M. The Fair is a free conference for small business owners or anyone interested in starting their own business. I believe that [...]
Posted in entrepreneurs, marketing on January 29, 2008 | Leave a Comment »
When I got home from work last night, I saw a flier with a piece of tape on it sitting on the kitchen counter. It offered to provide a particular service for home owners. I asked my husband, “Where’d this come from?” His response: “Ugh. It was taped to all the mailboxes in the neighborhood [...]
Posted in demographics, marketing on October 25, 2007 | Leave a Comment »
A coworker passed me a review of http://www.dataplace.org/ which was recently published in Choice. Like most people, I’m always on the lookout for something free that’s really useful. This site is my new favorite free thing. Let’s take a look at why.
First, head over to http://www.dataplace.org/. Just to the right of the page’s center, type [...]
Posted in business resources, demographics, essential sources, marketing, statistics on January 30, 2007 | Leave a Comment »
Here at the library, we field a lot of the same kinds of question about business. Most of our patrons are in various stages of planning a small business, so as a result, we tend to use some of the same books over and over again to solve the same problems. “Essential Sources” will be [...]
