Nice NY Times Article on Small Business Marketing with Facebook

Nothing new here from the New York Times, but nothing really incorrect, either:
How to Market Your Business With Facebook
Mr. Meyer, a wedding photographer in Woodbury, Minn., had had little luck with traditional advertising … But Facebook proved a digital bonanza.
Mr. Meyer aimed at women ages 22 to 28 who listed their martial status as engaged [...]

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Branding Bits from the Presentation

I really enjoyed Lee’s branding presentation this morning!  Here’s some food for thought I took away with me when it was all over.

A brand is also an experience.  Think about Starbucks.  They are selling more than a product or service: being a third place, an experience, is a crucial part of their brand.
Coca-Cola continues to be the [...]

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Branding & Your Organization at Our 10/7 Networking Lunch!

This month’s Small Business and Nonprofit Networking Lunch topic is Branding and Your Organization.  Lee Deas of Obviouslee Marketing will explain the basics of branding and share tips on how to use branding strategies to your organization’s advantage. 
 
Since Lee entered the marketing field 10 years ago, she has helped organizations of every kind from nonprofits [...]

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Unraveling the Mystery of the Media

Haven’t you wondered how the media chooses which stories to air?  Wouldn’t you like to know the answer so you can have a shot at getting some coverage for your organization?
If so, you’ll definitely want to join us for lunch at the Small Business & Nonprofit Networking Lunch next week on Wednesday, September 2nd!  Learn from [...]

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Avoid 5 Marketing Mistakes That Can Kill Your Organization!

Don’t forget!  The Small Business and Nonprofit Networking Lunch meets this Wednesday, August 5th, from 11:45 to 1:15 PM!
This month we’re featuring a killer topic: 5 Marketing Mistakes That Will Kill Your Organization. 
Dialing in on your customers or donors will increase the effectiveness of your three most valuable assets: Time, Money, and Energy.  Marketing expert Chris Cooper will [...]

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SBA Help You Survive The Perfect Storm

The SC District of the Small Business Administration has posted a new section on their website called “Surviving the Perfect Storm: Advice to Get Your Business Through the Recession.”  The site includes information on startup, financing, and marketing, among other topics.  Check it out!

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Web Marketing Genuis!

Ever heard of a department store in The Netherlands called Hema?  I hadn’t–not until someone passed this link on to me:
HEMA – online winkelen
Go there.  Wait.  Move your mouse around.  Be amazed, then continue reading this post.
The genius of this marketing effort is that it breaks the mold of how a retail store’s website behaves.  People [...]

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2008 Small Business Resource Fair!

It’s that time again! The 3rd annual Small Business Resource Fair is coming up here at the Main Library just one month from today, on Thursday, March 13th from 10 A.M. to 3:30 P.M. The Fair is a free conference for small business owners or anyone interested in starting their own business. I believe that [...]

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Cringeworthy Marketing Idea

When I got home from work last night, I saw a flier with a piece of tape on it sitting on the kitchen counter. It offered to provide a particular service for home owners. I asked my husband, “Where’d this come from?” His response: “Ugh. It was taped to all the mailboxes in the neighborhood [...]

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Dozens of Demographics at DataPlace.org

A coworker passed me a review of http://www.dataplace.org/ which was recently published in Choice. Like most people, I’m always on the lookout for something free that’s really useful. This site is my new favorite free thing. Let’s take a look at why.
First, head over to http://www.dataplace.org/. Just to the right of the page’s center, type [...]

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