This Week’s Crop of New Books

Every week, new books come into the library.  Not every week is there something new in business, but this is one of the weeks where there is!

The Most Successful Small Business In the WorldFirst, we have a new book by Michael E. Gerber, the author of The E-Myth, called The Most Successful Small Business In the World.  Gerber shares what he calls the Ten Principles that govern how we should create successful small businesses.  He argues that unless you think really big right from the beginning, your small business is doomed to stay small, merely replacing a conventional job for its owner.  He encourages us to think way beyond that.  Gerber’s consistent use of an example business he calls “Joseph’s Auto Repair” makes the principles easy to understand. It also helps that the book is short, readable, and asks us to reach for the stars to achieve our full potential.  What’s not to love about that?

Little Blue Book of MarketingNext up is a book by Paul Kurnit and Steve Lance called The Little Blue Book of Marketing: Build a Killer Plan In Less Than a Day.  Okay, I admit it: I’m a little skeptical.  Marketing plans are  hard work.  You have to gather a bunch of data in order to get one to work, right?  Well, the authors argue that if you set your mind to it, prepare a space, and gather everyone in your organization who has information to help you, you can write a useful marketing plan  in a day.  A long, exhausting day, but a day nevertheless.  Looks like they’re prompting you to ask the right questions, so if you’re looking for how to get a good plan done in the shortest amount of time, consider giving this book a try.

WSJ Guide to Information GraphicsDon’t you just hate it when you’re sitting through a presentation or reading something online and you encounter a graph that makes no sense to you?  Well, maybe it’s not you.  It could be that the information graphic that’s making you scratch your head  isn’t well designed.  Here’s a book that might help you when it’s your turn to make a graph or graphic represent information clearly.  The Wall Street Journal Guide To Information Graphics: The Dos and Donts of Presenting Data, Facts, and Figures starts with basics, like legibility, and goes from there to explore the whole range of design principles that help you create a graphic that says what you need it to say clearly.  There are loads of example graphics, both good and bad, throughout the book.  Definitely one to check out if you’re new to this area of design or if you’d like to include good information graphics in presentations or online.

Over 40 & You're Hired!As you might imagine, a good few of our new business books have to do with getting a job.  Here’s this week’s offering, Over 40 & You’re Hired! Secrets to Landing a Great Job by Robin Ryan.  One of the scariest things about going back into the job market regardless of the economy is looking for a job mid-career.  Here’s a friendly guide to help you approach your over 40 job search.  Why’s it different looking for a job over 40?  Well, you’re probably applying for jobs with more responsibilities and employers don’t want to make a costly mistake.  They’ve got a lot riding on you & they need to know you’re worth their while.  And that’s just the start of it.  Things have changed radically since the beginning of your working life if you’re over 40, and this book can help you learn the new rules for everything from where to find job prospects, how to write a resume & cover letter to handling salary negotiation. 

That’s it for this week’s crop.  If you try one of these books, let us know what you think!

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Whether you're interested in starting, improving, or expanding a small business, Charleston County Public Library's Business Center has the resources you need to achieve your goals.
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