Finding demographics and statistics can be very overwhelming even for the seasoned researcher. Here are some of the best sources to use when searching out the elusive numbers you need for your business plan or for grant writing in the nonprofit sector.
CCPL’s Online Resources
This resource will help you research the demographics of any region in the US. To get started, click the Demographics tab then use the Geography Menu to enter the location you want to search. You can search by City, State, ZIP code, and several other geography types. Once you’ve chosen your search location, DemographicsNow automatically generates dozens of reports for that location. These reports can be saved in various formats and include information such as population, daytime population, age, sex, income, and how much consumers spend on a variety of products and services in the area. You will need to use a valid CCPL Library Card to access this resource.
New Strategist’s books present commonly requested demographic data in an easy to understand format that is suitable for anyone starting a business or writing a grant proposal. Check these sources for useful national demographic information. You will need to use a valid CCPL Library Card to access this resource.
- American Marketplace: Demographics and Spending Patterns
- American Men and Women: Who They Are and How They Live
- Best Customers: Demographics Of Consumer Demand
- Household Spending: Who Spends How Much On What
Also be sure to check the Library’s catalog for other New Strategist publications not available in Gale Virtual Reference Library.
The Berkeley-Charleston-Dorchester Council of Government’s Mapping & GIS Department provides an Online Mapping website that lets you search for demographics in the tri-county area. Some other specialty maps are also available through the BCDCOG. Contact Shivaprasad (Shiv) Shivananjappa, Principal Planner for more information.
The BLS provides many statistics in several categories including Inflation and Prices, Pay and Benefits, Employment and Unemployment, Spending and Time Use, and Productivity. Notable products include Consumer Price Index, the Consumer Expenditure Survey, the Economy at a Glance, and Wage Data listed by area and by occupation.
The main source of our nation’s demographics, the US Census Bureau produces many surveys & data products in addition to the Census that is conducted every 10 years. The American Factfinder data search tool provides access to the latest population, housing, economic, and geographic data. You should also take a look at the American Community Survey for the most up-to-date information about communities around the country and the US Business & Industry section for some helpful industry statistics.
This publication is one of the first and best places to turn for US government statistics. Check the Index for keywords that relate to your target market or your industry. Note that the numbers in the index refer to table numbers, not to page numbers. Due to budget cuts, the Census is no longer updating this source annually, but the older editions will remain available online. For updated information, use the print edition of the Statistical Abstract.
Market Facts is an annual supplement to the Charleston Regional Business Journal. It includes a good selection of demographics and statistics about the Charleston area. Topics include Commercial Real Estate, Residential Real Estate, Demographics, Employment, Education, Import/Export, Hospitality & Tourism, Medical & Health, Business Resources, and Government. Market Facts lists the source for each piece of information given, so it’s possible to track down local experts if you have detailed questions about the data.
One-stop access to the official statistics produced by the Federal government. You’ll have to do some digging to unearth the statistics, however, because they are arranged by agency, not subject. The document on the front page of the site, Statistical Programs of the United States Government may help you locate which agency collects statistics of interest to your search.
SC’s version of the U.S. Statistical Abstract is online here. Most US states also have similar statistics sources online. You can use your favorite search engine to find them.
SCDOT provides free access to their traffic count data at this site. This information can help when selecting a location for a business; if you’re trying to figure out exactly where you want to locate your business, it can be good to know how much traffic is passing your door.
This New Strategist book lists free sources of demographic information on consumers and consumer spending in the US.
Call Number: Ref 339.47 Russell. Available at the Main Library.
This New Strategist book provides useful national demographic information on consumers and consumer spending in the US.
Call Number: Ref 317.3 American. Available at the Main Library.
This source by New Strategist provides useful national demographic information on male consumers in the US.
Call Number: Bus Ref 331 American. Available at the Main Library.
This source by New Strategist provides useful national demographic information on female consumers in the US.
Call Number: Bus Ref 331.4 American. Available at the Main Library.
Published annually by the Census Bureau until 2012. As of 2013, publication was continued by the publishing company ProQuest. Like the older editions of the Stat Abstract, the index refers to table numbers, not page numbers.
Call Number: R 317.3 Stati. Available at most library locations.
Additional titles may be found by searching our catalog.